How can I analyze the map data I've collected?

You can analyze the map data left by respondents either by using our analysis tool (included in all subscriptions) or by exporting the map data to another software. In this article, we describe the use of the analysis tool for this purpose. This is also where you can analyze responses to interactive image questions.

Access the map analysis tool

  1. In the Questionnaires main view, go to Analyze > Map responses. 

  2. From the drop-down menu, choose the map question that you want to analyze. Click Add map responses to show the responses on the map.

The name of the question is taken from the text on the drawbutton that respondents click to draw on the map. You can change the title here (after adding the layer on the map), just click it to edit.

Analyze and group responses by different criteria (Filters)

Do you want to see how people in different demographic groups answered? Or group map responses according to what respondents wrote in the follow-up questions? You can select responses matching specific criteria by using the filtering tool.

  1. You can find filters by clicking the expand (arrow) symbol on the upper right corner of the layer. Choose the Filters tab.

  2. Choose question you want to focus on from the drop-down lists.

    Pop-up questions = the follow-up questions that come up in a pop-up window after a map marking has been drawn.

    Background questions = any questions not related to map questions, i.e. all the rest of your questions

  3. Choose the filter condition. Click Add filter to filter.

    Available filter conditions vary between different question types, but you can choose to view only responses that match a criteria (e.g. a word, answers option) exactly, or include it as part of a group of responses. You can also use filters to view responses that do not include a certain answer. In the case of open questions, you can choose to exclude responses that don't include any written response.

You can have multiple filters on at the same time. If you want to compare and contrast responses to the same question (e.g. how did teens vs. seniors answer a question), create the first filter, and then add the layer again to create the next filter. Take a look at the next section in these instructions to learn how you can change the look of different responses in order to make them visually distinct on the map.

Create effective visualizations of your map data (Visualize)

Next to Filters you can find Visualize. Here you can change the size, opacity and color of the map markings. Simply click the "cog" symbol to access the visualization options.

Tip! Play around with the opacity to highlight any hotspots. For example, if you set an individual map point to be slightly transparent, clusters of them will show up with a deeper color.

Create a heatmap (Visualize)

You can also create a heatmap, which shows places with the most points as 'hot'. You can adjust the blur and radius of the heat map.

Select and Pop-up maps
If you used a Select or Pop-up map elements in your survey, you can use the analysis tool to see how many people selected each option.
  1. Select the map question.
  2. Go to Visualization and switch on Choropleth map. A choropleth map assigns different colors for the features depending on their popularity.
  3. You can also show how many times each feature was clicked (Show counts) and change the palette and opacity used.

In the case of the Pop-up map, you can also filter and examine the answers to any questions.

Analyze areas (polygons) and lines on the map

If you asked respondents to draw lines or areas (polygons) on the map, you can use similar filter conditions and visualization options as for map pins (points). However, sometimes respondents have drawn their responses on top of each others', which can make it tricky to visualize the data.

To solve this issue, test different opacity levels to highlight any hotspots. For example, if you set the fill of drawn areas to be fairly transparent, those places where there are multiple overlapping drawings will show up in a deeper shade.

Explore individual answers (Explore)

Under the tab called Explore you can take a closer look at the content of the responses.

Map Responses = Lists the responses to any pop-up questions linked to the map questions, as well as the respondent ID and time of leaving the response

Respondents = Lists all the other responses left by the respondent. 

By default, the list on the left only shows responses linked to map points/lines/areas that are visible on the map in the right. The list will only appear if there are less than 250 responses visible on the right (zoom in and the list will appear once the number is under that). 

If you don't want the list to show only responses currently visible on the right, click the eye symbol.

What do the numbers next to each map point/line/area on the right indicate?

Each map point/line/area is given a number in the order in which they were left. The number corresponds to the numbers shown in the list on the left. You can hide these numbers from view by clicking the numbered list symbol.

What do the numbers in Map Responses and Respondents indicate?


Map Responses: Number of responses visible on the right / Total number of responses in the map question layers you've added to the map

Respondents: Number of individual respondents whose responses are visible on the right / Total number of individual respondents in the map question layers you've added to the map

The example above shows responses to one map question layer. If you are looking at responses to several map question layers at the same time, these will be included in the numbers, as you can see in the image below.


Other ways to use Explore:

Examine clusters and hotspots on the map

If you zoom into a smaller section of the map, the left panel will contain only the responses linked to map markings in that area. This makes it easy to focus on subsections of the map answer dataset. For example, you can use this to check if a cluster of map pins consists of responses by different respondents or if it's just one person spamming a spot.

View only map points/lines/areas with interesting responses attached to them

View only map points/lines/areas with comments

Finally, you can also check to see only those answers on the left panel that contained any written answers (choose the speech bubble symbol on the top panel). You can select answers from the list by clicking and then choose the chevron symbol to view only those on the map.

Export map views as image files (Export)

  1. Prepare the map views you want to export in the Layers and Explore tabs.  

  2. Go to the Export tab. Zoom in or out until you get the map view that you want to turn into an image.

  3. Select the size of the image from Select export size. You can choose between three sizes. Please note that the largest size will take more time to upload. 

  4. Click Export map image.

Download responses as shapefiles/geoJSONs (Export)
  1.  Go to the Analyze section and choose the Map responses tab.

  2. Select the layers you want to download by adding them as analysis layers. You can also set up filters; in that case only the markings that meet the filter conditions will be included in the download.


  3. You can find the download buttons under the Export tab. There are two ways you can choose to download shapefiles and GeoJSONs:

    All layers in one file

    This will create one folder (shapefile) or file (GeoJSON) which includes all the layers you want to download (please note that different types of markings, e.g. points and polygons, will always be in separate files). 

    One file per layer

    This creates separate folders/files for each layer.


Attribute table data

  • elemId = Element ID: Each question has a unique identifier called an element ID. You can find it by going to Edit mode in the survey, and navigating to the Data name tab in the question element's settings
  • responId = Respondent ID: the unique ID of the respondent
  • respNumb = Response number: If the respondent has placed several responses to this question, this number tells the order of the response
  • The following columns show responses to any pop-up questions you may have asked in relation to this map question. Their heading depends on the question.
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