Guidelines for effective survey testing

Before you distribute the link to your survey to stakeholders, we strongly recommend conducting user testing. Having others take a look at the survey can help you iron out any mistakes or convoluted question formats, and understanding how your data will be recorded will tell you whether your survey design can give you the types of results you need. 

Every survey project is different, but the following are general guidelines to keep in mind while planning the testing:

  • Test every feature: every question type, page jump, map feature, setting etc. It's also a good idea to test with different browsers and devices.
  • Create a group of testers from various backgrounds. Surveys are usually created by experts in the topic, but you need your survey to also be understandable for people who aren't.
  • How accessible is your survey? Can people with different disabilities and/or language barriers respond to the survey with ease? Are there cultural differences that may affect the way the survey is perceived? 
  • Take a look at the test responses in the Analysis tool and in the Excel sheet. Are the responses recorded in a format that is useful for your project? Or could you ask something differently to get better data? What do you want to do with the data once you have it and what questions you want it to answer determines what question types and other choices you should make.
  • Remember, if you are even a little bit unsure about something, please don't hesitate to contact us at We'll be happy to answer any questions that you may have! 
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