Ready to launch your survey? Before you do that, remember to go through this checklist:

Survey content:

  • The simpler the survey, the more effective it is. Cut un-essential questions ruthlessly, and re-think if they could be worded in a simpler way. Consider if instead of an open question, the same thing could be asked as a multiple choice.
  • Go to Survey settings > Style and turn on page numbers and progress bar. Being able to see their progress motivates respondents to complete the survey.
  • Do you need respondents to answer all questions? Then set them to be mandatory or to have minimum/maximum numbers.
  • Do you need respondents to explicitly indicate their consent? Add a Single checkbox element that they need to check to confirm their participation.
  • Provide the contact details of a person that respondents can email or call if they have questions
  • Check that you are using question elements correctly. For example, in multiple choice questions, you can always add more answer options from the + symbol (do not add another element just to add another option!). Note also the difference between a Multiple choice grid and a Choose multiple answer options questions. 
  • Are the questions in a format you can easily use for analysis? For this, publishing the survey for the first time and generating some test data is useful. For example, could a Choose multiple options question work better as a Choose one option question?
  • Page jumps – Do they direct respondents to correct pages according to their answer? And where are respondents directed after that page? Remember, you can also use the Page jump element to allow respondents to jump over pages.
  • Maps and images – On pages where you are not asking map questions, it's better to use a color or image background. Avoid overloading pages with multiple system maps, shapefiles or heavy image files. 
  • Narrow or wide survey form? In page settings, you can decide the width of the survey form.
  • Hide a long text behind Pop-up element. This way people can still access the text (e.g. a privacy policy) but it doesn't clutter the page.
  • Style your text – Shorter is always better, but you can also use markdown formatting and splitting the text between different sized text elements to break the "wall of text" impression.

Survey settings:

  • Give your survey a title, a description and an image. These details will be shown if you are marketing the survey through social media.
  • Check that the main language matches the language of the original draft. If you offer the survey in multiple languages, we can add language codes to the survey URL to direct respondents to a specific language version.
  • Add a link to which respondents who complete the survey are directed (you can find this in Survey settings > Publication.
  • Will the respondents use a shared device? If you know that respondents will most likely share a device, remember to attach a session reset parameter to the survey URL.

Publication and testing:

  • Publish your survey in test mode and test it with a representative test group.
  • Check what the test data looks like in Analyze and Results.
  • Publish final version of your survey
  • Customized survey URL + QR code: If you'd like to use a customized shortlink and QR code for your survey, read the linked article for specifics and then contact

If you have any questions, please contact

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