When to use this?
If you want to track how respondents found out about the questionnaire. For example, how many people accessed it via a Facebook ad or a flyer.
How does this work?
For each type of ad, add different endings to the questionnaire link. For example, if the basic questionnaire URL is app.maptionnaire.com/q/example, you could add ?utm_source=facebook to the link that is used in Facebook ads. The link would then be app.maptionnaire.com/q/example?utm_source=facebook.
Can I filter responses based on how respondents found their way to the survey?
Yes, you can do that in the analysis tool by using Filters.
Steps
- Publish the questionnaire in test mode.
- Choose which UTM parameter should be used:
- utm_source = the website which sent the respondent to the questionnaire
- utm_medium = the type of link that directed respondents to the questionnaire
- utm_content = the specific element that was clicked to access the questionnaire
- utm_campaign = if the respondent found the questionnaire through for example a campaign
- utm_term = the search terms that the respondent used to find the questionnaire
- Prepare the links by adding the needed UTM parameters to the URL of your questionnaire, e.g. ?utm_source=facebook for the Facebook ads and ?utm_source=flyer for the flyers.
- Add the UTM tracker element to the questionnaire (first page is usually the best place). Choose which Parameter you want to track. Under Label, write a column heading for the results Excel. The links that respondents used will be listed in that column in the results.
- If you are using multiple UTM parameters (e.g. both "source" and "content"), add a UTM tracker element for each, repeating step #4.
- Publish the questionnaire in test mode again. Test the links and that they are recorded correctly in the results Excel.
Note!
If you are using UTM trackers in your survey, you may notice a discrepancy between your Analysis Tool and Excel export. Here’s to make sense of your numbers:
- Excel Export: Normally does not show bounce visitors, only includes people who answered at least one question. However, if a UTM link is used, this visitor is now listed even if they exit immediately. This is often caused by email security bots "scanning" your link before a real person opens it.
- Analysis Tool: Shows all traffic, including bounce visitors.
We now offer a Bot Detection tool that identifies and weeds out non-human visitors from your data, giving you a cleaner look at your real audience. Learn more about it here: Bot detection