How many respondents were directed to your questionnaire through social media sites? Which types of search terms led people to your questionnaire? Answers to these and other questions can be found by using UTM (Urchin Tracking Module) parameters. First, add the UTM tracker to the URL of your questionnaire. Then, simply add the UTM tracker element to your questionnaire and choose which parameter(s) you want to track: 

source = the website which sent the respondent to the questionnaire

medium = the type of link that directed respondents to the questionnaire

content = the specific element that was clicked to access the questionnaire

campaign = if the respondent found the questionnaire through for example a campaign

term = the search terms that the respondent used to find the questionnaire

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