Questionnaire web address (URL) and QR code

Questionnaire URL


Once you have published your survey for the first time (by clicking Publish), it is given a web address or URL that anyone with an internet connection can use to access the survey. Even if you publish a new version of the questionnaire, its web address won't change. 

Customize your questionnaire URL

To make it easier for respondents to remember the web address of your survey, you can customize it. For example, the link in the image above was shortened to

Customizing links is easy and fast. Simply send us a message at and we will generate it for you, free of charge. Remember to include in your message a link to the published questionnaire and the custom URL ending you would like to use (under 25 characters, letters and numbers only) ! 

QR codes

When we create a custom URL for the survey, we also automatically generate a QR code.

Individualized links

Sometimes you may have a list of potential respondents and want to send each one an individualized link to track who has answered the survey. We create individualized links as an extra service (price upon request, depends on the number of links needed), and offer a panel tracking element that you can use if a panel company is involved in the project.


Link to the survey in a specific language

If you have translated your survey, you may want to create separate links for the different languages. You can do this by adding a language parameter to the survey URL. Simply add ?lang=the abbreviation code for the language (e.g. ?lang=fi for Finnish) to the end of the URL, and it will direct respondents to that language version first. You can append the language to either the original 'long' URL or to the shorter customized URL.

Please note that changing the Main language of the survey won't achieve this result. If you want your survey to direct respondents by default to a different version than the main language one, you should use language parameters.

Currently available languages and their codes:

  • Albanian - sq
  • Arabic - ar
  • Armenian - hy
  • Bengali - bn
  • Bosnian - bs
  • Bulgarian - bg
  • Cantonese (traditional) – yue
  • Chinese (simplified) - zh
  • Croatian - hr
  • Czech - cs
  • Danish – da
  • Dutch – nl
  • English – en
  • Estonian – et
  • Farsi – fa
  • Finnish – fi
  • French – fr
  • German – de
  • Greenlandic - kl
  • Hebrew - he
  • Hmong – hmn
  • Hungarian – hu
  • Icelandic - is
  • Indonesian - id
  • Italian - it
  • Japanese – ja
  • Khmer - km
  • Korean – ko
  • Malay - ms
  • Northern Sami - se
  • Norwegian – no
  • Persian – fa
  • Polish - pl
  • Portuguese - pt
  • Punjabi - pa
  • Romanian - ro
  • Russian - ru
  • Serbian - sr
  • Slovenian – sl
  • Somali - so
  • Sorani - ckb
  • Spanish – es
  • Swedish – sv
  • Tagalog – tl
  • Turkish - tr
  • Ukrainian - uk
  • Vietnamese – vi
  • Welsh - cy


Q: My survey is available in English, Spanish and Swahili. I want everyone to first view the English version by default. How do I force this?

A: When the survey is available in multiple languages, the first language version shown is the one that matches their browser's preferred language. E.g. if their browser is set to English, then the English version is always shown first. However, you can also direct respondents to a specific language version by using a language code in the URL of the survey. 

Q: My survey is available in English and Spanish. I want to send a link to the English version to some participants and to Spanish for others. How do I do this?

A: You can do this by adding a language code to the end of the URL. 

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