Cluster analysis is an AI-assisted feature that identifies clusters in map point response data. It's ideal for finding the locations that drew most respondent activity.
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Go to Analyze > Map responses.
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Open Tools menu and select 'Cluster analysis'.
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The map should now generate clusters based on the map responses. You can:
- select which responses to include in the cluster
- adjust cluster radius, density and size
- select a different color for the clusters
You can also adjust the area the cluster encompasses by dragging from any of the shape's corners.
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Examine the clusters in closer detail by clicking the arrow next to its name. The list brings you insights into what kind of cluster this is – e.g. what is the profile of the respondents, what themes are related to this cluster. It compares the responses made by the cluster respondents with the overall dataset.
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You can save a specific cluster by clicking 'Save as new view'.
The cluster can then be found in the 'Saved views' menu.
Saving a single clusters allows you to navigate to Charts and choose any of the questions to get charts and open comments related only to this cluster.
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You can also save all clusters in one view by clicking the 'Save view' button on the top right corner of the screen.