Create a new survey (Quick guide)

Step 0: choose Classic or Scrollable

When you create a new survey, Maptionnaire asks you to choose a format. This decides how respondents (the people who answer your survey) move through it. 

 

Classic: the survey is split into pages, and respondents click to move from one page to the next. Each page has a background, such as a map, an image or a plain color. Choose Classic when your survey is mostly questions. This is the format Maptionnaire has had since the start – hence the name.

 

 

Scrollable: everything is on one long page that respondents scroll down, like a web page or a social media feed. You can put information, pictures, videos and questions together on the same page, and show a map with your questions on top of it. Choose Scrollable when you want to explain the project and ask questions in the same place, so respondents can read and answer without clicking from page to page. Here's a demo you can take a look at: Boston Transport & Mobility Survey

With a Communicate subscription, a Scrollable survey can have multiple pages. It's ideal for when you have a lot of information to share or ask for feedback on. Respondents move between the pages using a menu. 

 

Step 1: Start a draft

  1. Start a new questionnaire and choose Classic or Scrollable

    Log in to Maptionnaire and go to Questionnaires. Click New questionnaire, then choose the format: Classic (for surveys with a lot of questions) or Scrollable (for surveys with a lot of information, pictures and maps on one page).

     

  2. Start a new draft from scratch or with an AI prompt

    Not sure what you want yet? Try Build with AI anyway. It's often quicker to edit a draft than to start from a blank page, and you can change or delete anything it creates.

    Follow the steps for the option you chose:

Build with AI
  1. Choose the Main language of your survey (this is the language you are using to draft the survey).
  2. In Describe your questionnaire, write what the survey is about, who it's for and what you want to find out. You can also paste in questions you've already drafted. Click Continue.

     

  3. Tell AI whether you have map material, such as planned sites, district boundaries or routes: No map material, Yes, in my Materials (tick the layers you want to use), or Yes, but I haven't uploaded it yet (upload it now, or choose Add later and describe what it will show).

     

  4. Click Generate. Drafting can take up to a minute.
  5. Your draft opens in preview. Click through it, then click Edit in the top menu to start editing.

For tips on writing a good description and using your map material, see Generate a survey draft using AI.

Start from scratch
  1. Choose the Main language (this is the language you are using to draft the survey).

     

  2. Give your survey an Internal title (only you and your team see this). The Public title (what respondents see) is filled in automatically with the same name. Change it if you want respondents to see a different title.
  3. Click Create. The editor opens with an empty first page.

 

Step 2: Build the survey

How you edit depends on the format you chose.

Classic

You edit a Classic survey page by page.

  1. Click the palette icon on top right to select or create a style template. This determines the font and color scheme.

     

  2. Add a page: click Add page and choose Map background or Non-map background. You can change the background later.

  3. Add content: click Add element to open the Element Library. Choose map questions, other questions, or content such as text, images and videos. To edit an element, click it in the draft. You can find instructions for each setting by clicking the ? symbols.

     

  4. Set the background and layout: use the buttons above the page. See Choose a page background and layout.

     

  5. Set up maps: on map pages, add a basemap, your own layers and a starting view. See Set up map elements in your survey.

     

Want to change several things at once, or not sure how to ask something? Click the Edit with AI button (the sparkle icon, top right) and describe the change (available while your survey is in draft, and currently only for Classic surveys), for example: Add a question about how often people visit to the page "How You Use the Park".

Screenshot 2026-10-02 at 6.58.25 PM.png

 

In a Classic survey, keep pages short to avoid scrolling. Need to include a long text? Put it in a Pop-up window.

Reuse questions, instructions or contact details across your team's surveys by saving them to the element bank.

Scrollable
  1. Click the palette icon on top right to select or create a style template. This determines the font and color scheme.

     

  2. Start adding content to the survey by clicking Add element. It opens the Element Library, which lists everything you can add to the page. 

     

    You can add elements directly onto the page, in which case they appear in the middle. You can control the width of the layout from the Container width menu on the top right.

     

    How to add a...

    •  ... banner as the survey heading or its subsection heading: add a Columns element. Select or upload the image (or select a color). Choose the 'Floating' placement mode. Add elements like Heading and Text to add the survey's name and an introductory paragraph to the floating box. 

       

    • ...text or a question next to an image: Use the Columns element. Add the image, choose 'Docked' as the placement and align it to left or right. Add a Text or a Question element to the space beside the image.

       

    • ... a map with questions: add the Map element from the element library. Select the type of map you want to use and any overlays (See Set up map elements in your survey for more information). Move and zoom the map until you find a view you want respondents to start from and click 'Set' to save it.

       

      Click Add element inside the card to add questions and other content from the element library. To edit the element you add, click it in the card and its editing window opens.

      Click Add card to add more cards on the same map. 

       

      Each card can have its own map settings, which you can access by clicking the map icon on its top right corner. The map changes as respondents scroll (see the demo linked above for an example).

     

  3. Add more pages for information (Communicate subscription): click Add page to add another page to the same survey, for example "About the project". The new page starts empty, and you build it in the same way. Respondents move between pages using a menu. Each page scrolls by default, so you don't need to divide it into sections. Remember that the survey's opening and closing dates apply to every page.

 

Step 3: Test and Launch

  1. Test your survey

    Click the eye icon above a page to preview it, or Preview in the top menu to click through the whole survey.

    When you want to share the survey with someone outside your team for feedback, go to Publish. Select Publish for testing and click Publish to confirm. Remember to also go to the analysis tool to view test data. It's also always a good idea to test the survey on a mobile device! 

    You can still edit the survey while testing (just remember to click Publish again to make the changes go live). Re-publishing won't affect the link or your survey quota. For more information, see this article.

  2. Add the final touches before launch

    When you've finalized the content of the survey:

    • go to Translate to add any translations using the AI translation tool

    • go to Settings and edit the public title, description and image. They are shown in the preview when you paste the survey link to a social media channel. Leaving them blank can mean that a placeholder text is used instead.

    • (in Settings) enter your organization's website in "Direct respondents to this page..." If left blank, respondents will be directed to maptionnaire.com upon completing the survey. It's a better idea to direct them to your organization or project website.
    • decide if "Allow only one respondent per device+browser" should be on or off. This setting is on by default as it helps prevent spam and allows respondents to return to the survey if they, for example, lose their internet connection. If you want people to be able to take the survey multiple times, or a single device is used by multiple people, you can turn it off. Read more.
  3. Publish the final version

    When you are sure that the survey is ready, return to Publish. Choose Publish final version and click Publish final version to confirm. For more information, see this article.

 

For inspiration on questionnaire design, why not take a look at our demos and customer stories?

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